Dziewiatkiewicz

Maciej Dziewiątkiewicz

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How to build Marketing Design system from scratch.

Scope

Ownership of Marketing Design System

Creating guidelines for internal and external designers
Supporting non-designers
Research and education within the company
Overseeing the adaptation process
Creating internal and external design processes
Hiring new designers

About role

I was responsible for the consistency of marketing materials, creating guidelines and direct support for less experienced designers. I created design processes, both internal and those describing cooperation with external agencies. In 2 years I developed Brainly’s Marketing Design System to improve workflow between internal and external designers. It was implemented in 2022 and is still being used by the company.

App Store &
Google Play images

Meeting the requirements of Apple and Google. Research of direct competition and the most popular applications. Development of guidelines and good design practices.

E-mails guidelines

Proper selection of the template to better understand the context of the message. Templates are the starting point for creating new designs. These rules helped maintain consistency in clients mailboxes.

Landing Pages Guidelines

These guidelines were created for designers who are faced with the task of selling or promoting the product and its features. They’re available not only to Brainly designers but to external subcontractors and agencies as well. Particular sections included in the guidelines make it easier to prepare a logical and effective landing page, which is a powerful tool in a marketing campaign.

Arrange them like a puzzle.

The variety of ready-made sections addresses every marketing need. The guidelines were created for external agencies to facilitate the development process and ensure consistency with our standards.

Social Media Guidelines

Social Media Guidelines is a collection of practices and tips on how to design consistent posts. I selected the most popular topics and adapted them to the current strategy, creating flexible sets that can respond to any marketing campaign. The guidelines are used by internal and external marketing teams.